An EU Authorised Representative (also known as European Authorized Representative or "EC REP") is a natural person or legal entity established within the European Union (EU/EEA) that is formally appointed in writing by a non-EU manufacturer to act as its official compliance contact point inside the EU.
Under Regulation (EU) 2019/1020 (Market Surveillance Regulation) and the General Product Safety Regulation (GPSR, Regulation (EU) 2023/988), the EU Authorised Representative is responsible for:
📌 Important: An EU Authorised Representative is NOT a distributor, importer, or sales agent — they are a compliance and legal contact point. CE marking alone is not enough: without an EU-based representative, even fully certified products may be considered non-compliant and can be blocked at customs, removed from online marketplaces, or subject to fines and recalls.
For Chinese manufacturers and exporters, appointing an EU Authorised Representative is mandatory when placing products on the EU market:
EU law requires every product sold in the EU to have an "economic operator" established in the EU. Non-EU manufacturers based in China cannot fulfil this role from abroad — an EU-based AR is therefore required by law.
Under GPSR Article 16, all non-food consumer products sold to EU consumers must have an EU Responsible Person / Authorised Representative. The AR's name and address must appear on the product, packaging, or accompanying documentation.
Without a valid AR, products may face customs detention, listing removal (Amazon, eBay, Temu, AliExpress, etc.), enforcement action, product recalls, or significant fines.
Chinese exporters often work with multiple EU distributors. One appointed AR ensures consistent compliance, centralised document control, and clear communication with authorities across all sales channels.
The appointment and implementation process is straightforward and follows five key steps:
Relipet Manufacturing Co., Ltd. is a professional Chinese manufacturer and supplier of pet products, exporting to customers worldwide. To ensure full compliance with EU regulations, Relipet has formally appointed a qualified EU-based Authorised Representative and holds a valid EC REP Certificate.
✅ Compliance Commitment: Relipet confirms that all products covered under this agreement conform to applicable EU safety and CE requirements. The complete Technical Documentation, Declaration of Conformity, and test reports are held by EUREPSTAR GmbH in the EU and are available to market surveillance authorities upon request. The EU Authorised Representative's name and address are displayed on product labelling, packaging, and documentation as required by GPSR.
Relipet Manufacturing Co., Ltd. has appointed EUREPSTAR GmbH as its EU Authorised Representative to comply with the General Product Safety Regulation (GPSR) and the EU Market Surveillance Regulation. This appointment is our own responsibility as a non-EU manufacturer.
For partners who already have their own EU representative or importer compliance arrangements in place, the information above is provided for transparency only and does not affect your existing compliance structure. Each party remains responsible for its own obligations under the applicable economic-operator rules.
An EU Authorised Representative (EC REP) is a legal entity established within the EU/EEA that is formally appointed in writing by a non-EU manufacturer to act as its compliance contact point inside the European Union. Under GPSR (Regulation EU 2023/988) and the Market Surveillance Regulation (EU 2019/1020), the EC REP serves as the official liaison between the manufacturer and EU authorities, stores the product's Technical Documentation and Declaration of Conformity for up to 10 years, and makes these files available to competent authorities upon request. Importantly, an EC REP is not a distributor, importer, or sales agent — they are a regulatory compliance contact only.
Yes. EU law requires every non-food consumer product sold in the EU to have an "economic operator" established in the EU. Since Chinese manufacturers are based outside the EU, they cannot fulfill this requirement directly — appointing an EU Authorised Representative is mandatory. Under GPSR Article 16 (effective 13 Dec 2024), the AR's name and address must appear on the product, packaging, or accompanying documentation. Without a valid AR, products may be detained at customs, removed from online marketplaces (Amazon, eBay, Temu, etc.), or subject to fines and forced recalls.
Relipet's EC REP agreement covers non-food pet supplies / pet products (e.g., cat trees, pet beds, pet scratchers, and related pet accessories). Products explicitly excluded from the agreement include: medical devices, cosmetics (chemical products), ropeway devices, civil explosives, hot water boilers, protective equipment, electronic cigarettes, automotive parts, and elevators. All covered products must have valid CE test reports and/or CE certification before being exported to the EU.
You can verify our appointment by referencing Agreement Number: EUREP-2025110511142335116, valid from 07 Nov 2025 to 06 Nov 2026. The certificate is issued to Relipet Manufacturing Co., Ltd. with EUREPSTAR GmbH (Schluterstr. 3, 85057 Ingolstadt, Germany) as the appointed representative. For independent verification, you may contact EUREPSTAR GmbH directly at eurep@eurep-gmbh.de or +49 841 8869 7744. We can also provide a copy of the signed EC REP certificate PDF upon request through our Contact page.
For more information about Relipet's EU compliance, GPSR documentation, or our full product range, please get in touch:
